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The opportunity
A voice for what comes next.
The apps are here. Now give them a world to live in.
Adaline is an independent studio building consumer products with a point of view. We are looking for the founding marketer who can turn the details inside those products into stories people want to follow, share, and remember.
Open positions
The list is short on purpose.
One role. An outsized opportunity.
We are hiring the person who will give Adaline’s products a public voice — and build the system that carries it across every platform.
What you’ll own
From idea to lasting habit.
You build the voice, system, and rhythm behind Adaline’s products.
Build the social system
Set the platform strategy across TikTok, Instagram, and X — then make it simple enough to run every week.
Turn product into story
Find the human idea inside every feature, launch, and strange little detail worth showing the world.
Make the launch feel inevitable
Shape campaigns that create curiosity before release and give the right people a reason to stay.
Learn in public
Use audience response as signal. Keep what works, let go of what does not, and keep the taste intact.
What we’re looking for
Taste, range, and the nerve to ship.
You know the difference between content and a point of view.
You have made things people stopped scrolling for. You can move from a one-line hook to a full campaign without losing the idea. You care about the product enough to ask better questions, and you are comfortable making the first version before anyone gives you a playbook.
- Strong editorial taste and concise writing
- Native understanding of TikTok, Instagram, and X
- A record of turning product detail into attention
- Senior ownership and comfort working close to founders
A founding role
No playbook. Plenty of room.
You won’t inherit the voice. You’ll help decide what it is.
This is a co-founder-level role at the beginning of the story. You will have the autonomy to shape the public face of Adaline, the trust to make calls, and a close seat to the products as they become real.
Role details
- Role
- Founding Head of Content
- Location
- Remote worldwide · US + Europe
- Focus
- Social content and marketing
Make the first move
Show us what
you’d make.
Send a short note, a few examples of your work, and what you would make first. We are more interested in your eye than a perfect résumé.
Apply by email